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NEWS

Getting to know newcomer VENIICE!
13 Nov 2017

With his blazing-hot super-collab 'Enough' fresh off its release, Enhanced newcomer VENIICE is definitely one to watch right now! We recently caught up with VENIICE to chat about the story behind 'Enough', the meaning of his name and more...


First of all, welcome to Enhanced VENIICE! Hyped to have you on the label!

Thank you guys! It's been amazing to be a part of such an awesome team that is continually raising the bar. I'm so excited for all the music we have coming.


Tell us a bit about your background; what originally got you into producing?

Growing up, I was always attracted to music; playing various instruments in school and at home. I never expanded on formal training as I always played music by ear and would always lose interest in music lessons.

I wanted to find a platform to begin expressing my ideas quickly without restraint. When I was 13 years old, a classmate introduced me to Fruity Loops ( FL Studio) 3.0. He was making his own beats and I was blown away. VST plug-ins were a pretty new thing to the DAW and the software was evolving rapidly. After using FL Studio for some time, I started making my own songs and was discovering dance music in all its forms. I knew at that time that's what I wanted to do one day.





'Enough' is such a massive collaboration - what was the process behind the track?

At the time the 'Enough' project came about, I was working with Matthew Steeper & Karra on some new songs for VENIICE. I had a lot of admiration for their body of work and felt that a duet between the two of them would be epic.

At the same time, I was working on what came to be the instrumental for 'Enough' with Zav. I sent it to Matthew & Karra to see if it would fit what we wanted to do. Shortly after, they sent back the vocals and at that moment we all knew we had something very special with this track.


As an artist from LA, how easy or difficult is it to come across genuine collaboration opportunities?

Living in LA has been a rewarding and humbling experience. I've been fortunate to be surrounded by amazing individuals that share common goals.

As an artist, it's always a challenge to find the right fit for collaborations. However, in a music hub like LA , if you're good at what you do and are in it for the right reasons, the right opportunities and relationships begin to gravitate towards you. There are so many talented musicians here on parallel paths. Collaborations have come my way organically as I've evolved musically.





Who would you say are your biggest musical influences?

80's new wave music was always on play at my household growing up so I've always been drawn to synths. Artists like Duran Duran, Depeche Mode, New Order, and Tears for Fears fostered my love for this. Early 2000's Trance and Progressive music acts like Tiesto, Faithless, Andy Moor, Deadmau5 and BT became my early influences for music production.

At the moment, my influences range from the XX, Tycho, Mr. Fijiwiji , Alina Baraz, Majid Jordan and Disclosure. Tritonal has played a big part in my growth as an artist; they have continued to evolve as musicians over the years while staying true to their core sound. They've opened up doors for guys like myself and given us a platform to push boundaries with our music.


We're interested to know: what's the meaning behind your artist name?

A few years ago, I decided that I was ready to pursue music professionally. I had some cool song ideas in the works and a vision for this project.
I was on the phone with my best friend discussing the idea while I was visiting California. He asked me what city I was in and I told him Venice. We both had an 'aha!' moment and the name stuck after brainstorming different iterations of the concept. The name VENIICE represents the place I was when I decided to take a chance and give music my full effort and dedication.





Tell us a bit about your production process - what's your preferred DAW? And your favourite VST? (Hard one, we know.)

My preferred DAW is FL Studio. After using the software for so long it's become second nature for me to interpret any ideas on there quickly.

My go-to plug-ins are Massive, Serum, Sylenth and Spire. Lately, I've been going back to some of my older plugins like Vanguard and Poizone. There are some really cool banks around for those VSTs that have some use in current production.

For mixing and mastering, I've stuck with Izotope's Ozone series for the most part. BT's break tweaker and stutter edit has some interesting features that I've used in my work as well.


Finally, what's your favourite NHL team? Or do you like to stay local with the LA Kings...

I was raised in Florida so I have to stick with my Tampa Bay Lightning!


Thanks for taking the time for the interview dude! Hope to catch you soon!

Thank you guys for having me on the label! Can't wait to share all this new music with all of you.


VENIICE's new tune 'Enough', featuring the talents of Matthew Steeper, Zav and Karra, is OUT NOW!

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